BTS joins UNICEF in 'LOVE MYSELF' campaign to end violence against children.# K-POP 2017.11.02 View : 4830
BTS collaborated with UNICEF to eradicate violence against children and adolescents. BTS and its agency partnered with the Korean Committee for UNICEF to launch the global campaign to end violence against children and adolescents.
This project is a collaboration of UNICEF's existing campaign against child violence and BTS's recent campaign for social change, and it targets all countries, not just Korea.
BTS has promised to make a donation of 500 million won to the Korean Committee for UNICEF this month. They will also make additional donations for the next 2 years, including 3 percent of their album sales and the net profit from sales of campaign goods.
BTS said that they've always wanted to promote the social values that they've been instilling into their music in a different way and that they will make continued efforts for the long-term.